Beyond New: Thinking about Media Change

Have to admit that this week’s lecture was very interested for me as after my studies I want to follow the pathway of Interactive and Digital Media.

I will start this week’s blog post by referring to an award winning Interactive Advertisement for “LACTA” a Greek chocolate bar.
OgilvyOne Worldwide, one of the most respected advertising companies in the World created an Interactive advertisement, combining a TV Spot (“Old Media) and the continue of this TV spot (1 year later ) as an Interactive advertisement on the Web.
Have a Look:



It is a great example of combining an “Old Media or Traditional Media” with a “New Media”.

The reason why I am using quotations in the terms “Old Media” and “New Media” is because I don’t agree with those terms and their relations to media kinds, there is not old media and new media, we are still using every kind of media in order to promote and communicate. What will happen in 10 or 15 years? We will call Internet an “Old media” and the new innovations in the media market “New media”? I will agree that “New Media” is a term mean but I would prefer to call them as Digital Media.